Squier by Fender

When Squier versions of the Stratocaster®, Telecaster®, Precision Bass® and Jazz Bass® guitars appeared, demand for them as the "official" cost-conscious alternatives was immediate, and a brand name was reborn. To maintain and control costs over the years, Squier instruments have been produced in several nations, including Japan, Korea, India, China, Indonesia and Mexico. While the brand has produced its share of innovative designs over the past 25 years, its main focus and most successful approach has always been to be the "value brand" alternative to its big brother, Fender.
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